SEO Strategies – The Truth About Search Engine Optimization

The Importance of Being Online

Did You Know? Right now, over 81% of people first search online before making a purchase vs using yellow pages, newspapers, traditional "offline" methods.

Did You Also Know? – 60% of traffic that comes to the websites is from searches-From people typing in what they are looking for in Google, Yahoo & MSN / Bing. Now, if your website is not on the first page of the search engine results, then unfortunately you are now. So knowing that, I am sure you would like to know how to achieve first page search results … and it begins with proper SEO strategies.

Let's get started!

First things first!

"A little bit of information is a dangerous thing"

Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?

Of course not!

You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive … never achieving your desired results.

Marketing Lesson # 1 "You can not steer a parked car!"

Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?
The three reasons for this are simple:

1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance, so do not bother and pay us lots of money.

2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.

3. Lastly, there are the true webmasters out there who take on-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you do not believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from MIT and a full working knowledge of website coding. I would rather eat glass … I know this because I have read one of these, but dozens before seeing the light.

In other words, they tend to try and paint the Mona Lisa within every site but forget to invite anyone to the museum. IE All tech and no marketing. Remember, we did talk about the importance of getting the car moving did not we?

Dispelling the Myths of Search Engine Optimization

  • PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page optimization is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.
  • SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days …
  • Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major success when you use the right SEO Strategies.
  • Hundreds of links are needed before I can start to see significant results. WRONG. Have you ever heard the saying, "Work smarter, not harder"? You can maximize your results with very little linking.
  • The Google algorithm is complicated and takes over 100 factors into consideration. It's impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
  • SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you'll outperform any SEO program EVERY time. It's not a complicated process if you know what you're doing. (famous last words)

What is SEO All About Then?

All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.

OK so here's you first curve ball … there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.

There is "ON PAGE" SEO and "OFF PAGE" SEO.

On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.

Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts, etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing / MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.

No one knows the exact formulas (except those web geeks at Google, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the on-site SEO which is the foundation for all other web marketing anyway.

Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules … And simply the one theme that governs the rules of the search engines is to protect the consumer.

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles, etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it folded up websites on snakeskin handbags and boots. You get the idea.

Getting Started with SEO Strategies

1. KEYWORDS : Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as "Keywords". Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.

2. PLACEMENT : After you have thoroughly done your keyword research, it is time to strategically place them in all the elements * of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site's relevancy for those keywords.

* Note: All of these "elements" are simply fields easily accessible to fill in on most commonly used website platforms.

Ok, that's it!

It can not be.

Yes it can! Sort of …

Like I said there are many geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts, etc. However, with the advancement of template driven and WYSIWYG * sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing … also known as indexing.

* WYSIWYG (What You See Is What You Get) – An interface that provides the user with the ability to point and click to insert objects, images & text into most sites today.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, "How" to do the right and profitable Keyword Research for your niche and "How" to place them properly in all the elements of your sites is where you earn your stripes.

Your SEO Strategies Next Step

Fortunately I have put together a step by step guide that will not only walk you through on-page optimization but also how to drive FREE traffic through off page optimization as well.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to really optimize your site today will continue to pay off well into the future.

With a proper search engine optimization guide, you can easily dominate search-engines like Yahoo, Google and MSN. Ranking high on search-engines is easy and can be very profitable for your website.

Early Childhood Education Course for Teachers

Early childhood education is a concept that has been applied very effectively to children below the usual school age. It is based on the belief that children will learn through play, which is why the basics are integrated into play and taught to the children. The developer, Jean Piaget, believed those young children and even older ones learn more efficiently effectively through fun and play. Several activities are especially effective such as art, social games and dramatic play. These are supposed to awaken the interest and curiosity of the child and invoke the tendency for make believe and social thinking.

Teachers

Teachers who are educated and trained in early childhood education handle classes in preschool, which includes nursery and kindergarten classes. Children who attend these classes are usually around the ages of three to six years old. Parents are encouraged to be active teachers for their kids as well since they are considered to the first ones to teach while they are still at home. For the most part, some daycare centers recognize the need to integrate the basic lessons to the kids that they care for during the duration of their stay. Such is the importance of educational toys and an educational background for the caregiver. Teachers are taught, educated and trained to recognize the various ways and techniques that will capture the interest and curiosity of a child in order for him or her to want to learn more about the different toys and tools that are utilized. In many universities and schools, this course may reach up to the standard four year course for those teachers but in some, early childhood education may just take a couple of years to learn. Since this is a specialized course, administrators of schools that offer this to young children prefer their teachers to have a full educational background on preschool or elementary as well as have the requisite additional course.

The reality of it is that most of the toys and tools used for early childhood education can be common things that can be seen in the house or replicas of these. This actually encourages the kids to view things in the house in a different way as well as to make them familiar with these things and their uses in everyday life. Make believe and the use of their active imagination is highly encouraged in order for kids to be able to think out of the box and expand their minds and imaginations. Although there is no formal education for this course, some schools and daycare centers integrate formal lessons with play in order to give their children a leg up before they enter nursery or kindergarten. Parents are encouraged to make learning as much fun as they can without the pressure of formal teaching.

This is part of the background for early childhood education. It has become a trend for daycare centers and other places that take care of younger children to integrate basic lessons in their playtime and other activities in order to help kids learn early on.

Computer Maintenance – Computer Repair in Hawaii

Computer Repair Hawaii

Computer Repair Services in Hawaii is not so much different than the mainland, especially on the island of Oahu, but there are a few challenges. Having lived on Oahu over 45 years ago in Ewa Beach, and returning just over 7 years ago, the scene has changed drastically. Things were more rural back then, and of course there was no internet.

In Oahu, people seem to work on one side of the island and work on the other. Since there are only 1 or 2 ways to get around, traffic can be extremely congested, and parking can be a challenge. So while you are looking for a Computer Repair Shop to drop off your computer, or waiting for a Mobile Technician to drive out to you, timing can be a challenge. For some reason, even in Paradise, things can get pretty busy. With that said, I just wanted to put out my two-cents that affect both the customer and the service provider about computer repair in Oahu.

Traffic Challenges

If you live in Waianae, Waialua, Haliewa, or the North Shore, Windward and around Waimanalo, you will have to rely on Mobile Technicians willing to come out to your location, or to drive the distance yourself. The problem with dropping off a sick computer yourself is that most shops open about 9-10am and close at 6pm. You either have to take time off from work, hope traffic is light after getting off work, or just wait until a day off.

For some reason, there are no shops I am aware of in Waianae, Haliewa and all through the North Shore. Shops on the Windward side are scarce as well, but I vaguely hear that there may be a shop out in Kaneohe, but they must not do much advertising. If you have a Macintosh, there is definitely a shop in Kailua, just be aware that not all shops repair both PCs and Macs, and while do mobile technicians.

My Rant About Windward Computer Repair

Concern computer repair for our valued Windward customers, I have to rant a little bit. Windward customers in Kaneohe and Kailua are fiercely loyal to their local businesses, which is a good thing. But when it comes to computer repair and they are looking for a mobile technician, they always want someone who looks closer to where they are, which at first, looks to make sense.

If they call you and you actually have a physical location and provide both in-shop and mobile services, they get hung-up on your shop's physical location even though they are calling for mobile service. The truth is, that they have no idea where the technician is coming from. The technician might already be scheduled to be out in that area for another customer and can easily set an appointment for you as well. They are not just just sitting around at home all day waiting for you to call, so you just can not accumulate where they will be dispatched from. That may sound harsh, but it always surprises me when we spend some valuable time over the phone with a prospective customer, trying to understand their computer problems and comfort them with our solution to their problem, and as soon as we mention that our shop is over the hill on the other side of H3, they start backing out of the conversation almost as if they thought they were doing "us" a favor and say thanks but no-thanks, we'll just call someone a little closer. I do not get it, and even when I can truthfully say that I have a tech in the area already, they do not care. I know other shop owners who get this same response about mobile repair on the Windward side. The fact is that we are happy to serve customers on the Windward side, and we appreciate their loyalty once they finally hire us to repair their computer. But it is a hurdle starting that relationship. I might add that it is a beautiful drive to the Windward side, especially if you get to drive back through the Northshore if you have the time. I always look forward to a good Shrimp Plate lunch from one of my favorite shrimp trucks along the way.

Parking for Mobile Computer Repair Technicians

If your business or home is located in a reliably populated area away from the areas I just mentioned, you'll have plenty of options for both in-shop and onsite computer repair in Oahu. But if you need service in the congested business areas of downtown or Waikiki, parking is a problem. My suggestion is that if you want prompt service, that you provide information to the technician about the most convenient place to park as well as any parking fees (which may be added to your bill). You might even be able to pre-arrange parking in a reserved area for vendors. And lastly, it even helps to know details such as any vehicle height restrictions for parking garages, or detours due to emergency or special events.

Giving Directions

When setting an appointment for mobile service, it is vital that you provide an accurate address and phone number. Many local Hawaii residents prefer to give directions and landmarks than actual addresses, but Mobile Technicians end up learning the island very well and even use GPS devices these days. Some even print out directions with Yahoo or Google before coming out. We would prefer that you just give us your complete address and then maybe a landmark if you live in an obscure hard to find location. We need the address for our invoice anyway. We appreciate the directions, but customers somehow assume we will be driving to their location the same way they do everyday, but the fact is that we might be coming from the other way, and then left become right, and right becomes left and it gets confusing while driving.

Be Sure to Give and Get Correct Phone Numbers

As for your phone number, things happen and we may need to call you. We also like to call before we come out to ensure you'll be home. Fortunately, we are not like the cable companies that tell you they will arrive between 9-5. Mobile Technicians can usually provide you with a 30-60 minute window. But if you have something come up, we would appreciate if you could call us as soon as possible to postpone.

Also, be sure that you know which Computer Repair company you made the appointment with and have their correct number. Many customers call quite a few shops before they choose who they will make their appointment with and get phone numbers mixed up. Some even call us more than once because we have more than one phone number. It gets quite funny hearing the same person calling again, now using a better description of their problem because of talking to us earlier. The problem is that it might get confusing to remember who you chose in the end. Now and then I'll get a person calling us by mistake to cancel an appointment that we never made. Imagine the frustration of the technician when he drave out to your home or business just to find out that you said you called and canceled already, why are you here?

In-Shop vs Onsite Computer Maintenance

This basically boils down to price, turn-around time and convenience. In-shop repair fees are usually flat rate fee based, and takes days to get back, but you will get more thorough service this way. Shops are also more prepared for the extremely difficult problems. With shops, you can just walk-in during normal business hours, although you should call first to get guidance on what to bring. For laptops, you should always bring the AC Adapter (battery charger). For desks, we usually only need the computer itself (no cables or peripherals, although it would not hurt if you bought your CDs).

Onsite service is usually hourly fee based, and may even have a trip charge. Onsite service by nature is by appointment only, but many problems can be diagnosed and repaired within an hour or two. With onsite service, it is critical that you describe your computer problem as well as possible, because if it sounds obvious that it might be a hardware problem, your computer may be a better candidate for in-shop repair. It's already difficult enough to get certain types of parts on island such as motherboards and CPUs at a Computer Store, so you can expect that a Mobile Technician will not have every part needed to fix every computer in their vehicle. Some parts even have to be ordered online and can take a week or so to arrive. Hopefully you can see the complications this may cause with setting another appointment as well as how the technician will bill you for the first and second appointments. It would just be better to bring these problem computers to a shop.

Major Limitations for Mobile Only Technicians

I certainly do not want to knock mobile only technicians, because I got my start that way. But you have to know that these ones can only serve a small finite number of customers in any given day. Many people get attached to their computer guy once trust is established, but it can get frustrating when your trusty Mobile PC Tech can not make it out fast enough. They might even need to take a vacation and when you get a hold of them on their cell phone, you find out they are on the mainland for a week or two. If you can not wait, you have to find someone else.

Mobile repair is limited as well for reasons spelled out in the "In-Shop vs Onsite Computer Maintenance" section above. There are also certain types of maintenance that will never get done onsite due to how long it will take. If I think I have to perform a surface scan on a hard drive just for starters (which can take 2 hours or more in some cases), I almost immediately recommend I take the computer back to the shop to complete at the flat rate. Some computers develop multiple problems and can take 4-5 hours to repair. For one, it will save you on further hourly charges, but it will also help the technician to be on time for other appointments after you, since he probably only allotted 2 hours for your appointment. The complicated part is that a mobile technician may not have a shop to take your computer to, and may only be able to take it to their home. If you are okay with that, then fine, no problem.

I would add that a technician that has both in-shop and onsite experience are the best technicians. For mobile only technicians, it can be hard to get this experience because they will rarely get a customer that is willing to pay a technician to spend 4-5 hours onsite, not to mention having to dedicate their own personal time as well to be there . But if the technician does not ever get the chance to spend time on the real hard problems, it is unlikely that they will ever progress to become a master technician. If you were choosing a doctor for a complicated surgery, how concerned would you be about his or her experience? The answer is obvious.

Anyways, while our computers and online lives might not be life and death situations, we seem dependent on them suddenless. So I hope this insight into both sides of Computer Maintenance and Repair in Hawaii help you make the right decisions when that inevitable computer problem occurs. That way, you can be armed with the insight to make the best choice available for your computer needs.

Cleaning Your Home Without Any Use of Chemicals

We have gotten used to relying on a whole range of chemical products for the cleaning of our homes and offices without paying attention to how harmful such substances can be for the health or the environment.Every household actually uses stain removers and all sorts of solvents to get clean clothes, impeccable kitchens and germ-free bathrooms. However, with the development of the environmental awareness, some companies have started producing eco-friendly cleaning products. Most spot and stain removers in the eco-category are now derived from natural resources, with plant or vegetable ingredients in organic solvents.

It is false to absorb that eco-friendly cleaning products can not eliminate resistant stains and stains such as nail polish, wax, ball-point ink, glue, resins or dyes from solid or textile surfaces. If we manage to eliminate such prejudices and actually try some eco-friendly cleaning solution, we may be pleasantly surprised by the results. It is paradoxical how we soil and litter our planet while making efforts to remove the dirt from daily life. Why switch to eco-friendly cleaning? First of all your home will be clean from toxic fumes and chemicals, you will sleep better and enjoy a great sense of well-being.

There will be less health hazards for children and babies who may come in contact with toxic cleaning residues. Nor will there be any more fumes from spray bottles. Poisons should be a no-no in our lives. You can eliminate the hazardousous substances by using household pickup days, and replacing them with safer versions. Eco-friendly cleaning provides a safer environment for your children. Moreover, the fewer chemicals you use, the fewer toxic materials will be evacuated in the waste water stream. If you do not have eco-friendly cleaning products ready-made for a certain task, there are homemade solutions available too.

The Internet abounds with eco-friendly cleaning tips, you just need a bit of time, interest and patience to see how to deal with the issue. Not only the cleaning agents should be changed with eco products, but the cleaning accessories as well. Sponges, mops and rags should be all reusable and natural. A responsible human being living in the 21st century should mind the durability, health and environment impact of the products he / she purchases for home use. This kind of changes will also bring considered savings.